The first step was to identity who the target market is. We narrowed it down to 3 ideal customer profiles and then worked on creating a lead magnet to capture the leads of these people.
The goal was to build an email list of people who liked the brand and wanted to engage more.
We reskinned an old ebook of happiness tips and offered it for free in exchange for the customer’s email addresses.
Once they opted in to download the book, every day we would send them one “happiness tip”.
The idea was to build a giving relationship and instill trust. There was nothing to sell for the first two weeks.
Just pure content and giving value in the form of motivation and positivity.