First we looked at one of the best-selling products on their store.
I did some additional research to find more hidden benefits that they were not talking about before.
I gathered reviews , frequently asked questions, and feedback from forums and groups about the product.
From then, I crafted a new winning hook and angle for the product.
Then I wrote a 7-part email sequence to re-introduce the product to the list again.
This sequence would be sent over the 4 days of the holiday.
Each email was carefully designed to persuade the list why they need to get the product (again, if they had already bought it).